Memphis Made Fireside – Maximum Rock

Memphis Made and 98.1 The Max Cans To Benefit Hospitality Workers Fund

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Memphis Made Brewing Co. is teaming up with 98.1 The Max and Ajax Distributing Company of Memphis to help hospitality workers in uncertain times.
Memphis Made is canning some of its Fireside beer in special 98.1 The Max cans with a portion of sales going to the Memphis Food Industry Emergency Worker Assistance Fund. Edible Memphis has set up this fund, located at

Let’s toast to a Maximum Rocker! Tell us about someone who has been doing something good during this pandemic. We’ll toast a new person each weekday at 5pm. Visit our Facebook page or text us on the Rick’s Powder Coating Text Line, 901-535-9898.

Memphis Made | Ajax Distributing 

“Our partnership with Memphis Made and Ajax is a natural fit,” Morgan Bohannon, Vice President and Market Manager from Cumulus Media Memphis, said. “98.1 THE MAX is truly Memphis made with local Memphis talent entertaining Memphians daily. The opportunity to raise money for a great cause and put our name on a quality beer is the perfect partnership. We are excited to offer this product and help those in need at the same time.”
As part of the promotion, 98.1 The Max is highlighting the beer as part of its “Let’s Toast a Maximum Rocker” feature at noon and 5 p.m.
“Ajax is proud to team up with our friends at Memphis Made Brewing and 98.1 The Max to give back to the Memphis food industry community,” Patrick Turner, vice president of sales with Ajax, said. “We are honored to help serve those who serve us during these difficult times.”
Edible Memphis has made almost 100 grants of $500 to laid-off or downsized workers to help bridge the need until more federal stimulus dollars are available, according to Bill Ganus, publisher of Edible Memphis. But there is still a need.
“Support fatigue is definitely setting in,” he said. “I completely get it. If you get a second wind, though, there are hundreds of requests from service industry workers that we haven’t yet been able to support.”
Harvest Creative designed the cans for Memphis Made.
“We’ve always been focused on helping out in the Memphis community and this was a good way for us to do that during these challenging times,” Andy Ashby, sales manager at Memphis Made, said.
The cans will be available at hundreds of retailers in Shelby County, such as Kroger, Trader Joe’s, Buster’s Liquors & Wines, Cash Saver, Superlo Foods, Cordelia’s Market, Fresh Market, Corks Wine & Spirits, and more.


Memphis Made is a production brewery and taproom located at 768 S. Cooper St. It produces cans and kegs of Cat Nap, Fireside, and Junt year-round while also brewing several limited release beers. Its Cooper-Young taproom is currently open for to-go beer 4-7 p,m, every day. It is planning a second location at 435 Madison Avenue. For more information, contact Andy Ashby at 901-691-2396 or at

WXMX / 98.1 THE MAX is a 100,000 watt Classic Rock radio station owned by Cumulus Media. Programming includes Ross Turner, weekdays 10 am-3 pm; Danni and the Jar (Danni Bruns and Chris Jarman), weekdays 3 pm-7 pm; and Steve Gorman Rocks!, weekdays 7 pm-midnight.

Edible Memphis uses events, social media and online and print magazines to tell the stories of food producers, preparers, sellers and buyers and the connectivity between them. A joint venture between Memphis-based food system proponents and national food media experts, Edible Memphis contracts Memphis-based writers and photographers to share news, profiles, policies and insights with regional digital and print audiences. For more information, contact editor Stacey Greenberg at

Ajax Distributing Company of Memphis distributes beer to retail accounts throughout Shelby County. For more information, please contact Ron Kent at